Cheap Disposable Fast Fashion Devalues Personal Self Worth
There's nothing more uplifting than being able to celebrate YOU!
All the things that make you who YOU are!
For hundreds of years our clothes gave us the ability to create our own self worth in a small yet significant way.
Unfortunately, we're living in a world fueled by globalization, international markets and the centralization of production, manufacturing and raw material sourcing; making it difficult for small clothing companies seeking to design and create more personalized products that connect buyers to sustainable and conscious purchasing. The well known brands of the fast fashion industry is the driving force of this truth.
The goal of mass produced fast fashion is to fit everyone into a giant square box, fostering the notion that we should all look the same, fit within the same standardized size category, wear only the colors we're told to and when or risk being put on the National Fashion Bandit List. To step outside the parameters, be conscious of SELF and express personal style is to open one self to being ridiculed and ostracized by friends, family and even strangers. Often being called old fashioned, out of time, boring, nonconforming, over the top, insane or described using the infamous sentence, "What was she thinking."
Expressing self worth and personal style require time, creativity, investment and standards that have existed for centuries. There's just certain facts about dressing well and expressing one's personality in an intimate way through our clothes that will never change. When a woman dresses well to express her personality you can see it in her eyes, the way she walks and how she carries herself. Big fashion brands churning out poorly constructed, color restricted, size prohibited garments using the cheapest and lowest quality fabrics they can create will never be able to compete with a woman who chooses to uphold her personal SELF WORTH and dress well.
Oftentimes, doing what's right for you is never what's right for others....that's the beauty and uniqueness of you being YOU! Are you up for the challenge?
How CATA is making the difference in fashion, sustainability and healing the planet.
By: Pat Davis: Founder / Creator of CATA:
Consumers Against Toxic Apparel